PDF The Clout Smiths Social Media for Small Business Owners

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Former Rep. But Mr. The initial bill included a special tax rate for the income of the highest-earning pass-through businesses, but not for low- and middle-income small-business owners. We were aghast. Increasingly, their voice is ineffective. Senate Republicans later proposed a tax deduction instead of a special rate for income from pass-through businesses. They were trying to stop something, and they looked kind of toothless. Instead of defining the terms of the debate, they got run over and bought off.

But Rep. It was a lot of voices at that time, especially toward the end.

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At a White House event marking six months since the enactment of the tax cut law, Mr. Trump recognized Ms. Duggan and three other association and think tank leaders for helping the administration enact the tax relief. Trump said in June NFIB no longer jumps to the immediate forefront.

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Patrick J. The lobbying landscape in Washington has changed, too, as more specialized, issue-specific advocacy groups and political action committees compete with established associations such as the NFIB and the Chamber of Commerce.

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This is difficult for many small businesses, but it's worth it in the end. Instagram also offers paid advertising options. Related Article:.

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Though it is a newcomer to the universe of social media, Snapchat has taken the world by storm. Today, it has millions of users that are active several times a day. Because of this, Snapchat businesses must provide frequent content. The quality of the content is less important, but users must be able to provide a daily "story" of photos and videos. After one day, your content expires and you have to start all over again. If this sounds difficult to you, you're not alone. Very few businesses use Snapchat, especially small businesses, because of the constant updates and content that are necessary for success.

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The most business-oriented form of social media, LinkedIn is a great way to connect with other businesses and professionals. It's an older platform that relies less on media content and more on text-based updates. While LinkedIn is a great place to form connections and find employees, it's not the best platform for large-scale marketing or gimmicky campaigns.

It is, however, perfect for B2B small businesses and niches. This is a good platform for marketing to younger audiences. Ordinary people and businesses often have the opportunity to go "viral" on Twitter, since a string of re-tweets can help your content reach millions of people. With this heavy sharing aspect on Twitter, it's a great opportunity to spread the word about your content.

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The one catch to using Twitter is the word limit. You only have a few characters to inform your audience of your products, so you'll have to develop some serious editing skills.


All in all, social media is a great strategy for digital marketing as long as you prioritize which platforms you use. Don't try to adopt every possible form of social media; instead, do the research and really think through which platforms are best for your small business's unique needs. Jeff Cole is the co-founder of ChatPath, a smart messaging platform that combines artificial and human intelligence to help businesses generate more qualified leads and accelerate sales. As a thank you for subscribing, we'll send you a copy of our Small Business Marketing Trends Report with insights from over 1, surveyed business owners.

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What now? Everything we send is carefully designed to help you:. As a thank you for subscribing, enjoy a free copy of the Small Business Marketing Trends Report.

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